XSG Media

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Bob Conrad, PhD, APR, is an award-winning practitioner with years of experience in handing complex and controversial issues. His crisis communications experience spans floods, fires, whistleblowers, budget cuts, activist attacks, disease outbreaks, human-animal chimeras, media misinformation, biotechnology, natural resources, environmental issues and a number of other public relations challenges.

While a director of marketing communications at the University of Nevada, he was described as “a steady hand at the PR helm. Bob negotiated some of the most difficult communications challenges the university has ever seen with mastery and calmness.”

Bob is the author and co-author of numerous research publications, magazine articles and posts about public relations, science, marketing and social media. His blog received an “Editor’s Pick” from the U.K. Journalism.co.uk, “The essential site for journalists,” and his work has been featured in Information Week, Skeptic, Bulldog Reporter, PRSA’s TACTICS and other sites and publications.

He provides communications consulting services at Conradcommunications.com.

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ThisisReno 2015 Anthology
Price: $9.99 USD. Words: 19,110. Language: English. Published: July 6, 2015 by XSG Media. Categories: Nonfiction » History » Essays
ThisisReno is Northern Nevada’s only community driven, online news website. The ThisisReno 2015 Anthology compiles some of the site’s best stories, essays, reviews and art from the website in the site’s first ever printed publication.
A Cowboy Named Emmet: A Death Song of a Son Who Missed the West
Price: $4.99 USD. Words: 3,960. Language: English. Published: January 3, 2012 by XSG Media. Categories: Nonfiction » Biography » Personal memoir
A Cowboy Named Emmet is a book about a cowboy who saw the early to mid-20th century changes that came to the west he loves as the California he was raised in becomes fenced in.
Spin! How The News Media Misinform And Why Consumers Misunderstand
Price: $4.99 USD. Words: 14,350. Language: English. Published: December 26, 2011 by XSG Media. Categories: Nonfiction » Politics and Current Affairs » Current affairs
This book explains why news industry has changed dramatically in recent years and not for the best.
An All American Boy
Price: $2.99 USD. Words: 22,700. Language: English. Published: June 26, 2011 by XSG Media. Categories: Nonfiction » Biography » Autobiographies & Memoirs
A screenplay documenting Sam Edwards' Army life in the 1950s, where he falls in love, parachutes for the Army and almost faces federal criminal charges for deeds conducted while serving his country.
The Great American Light War
Price: $2.99 USD. Words: 12,650. Language: English. Published: June 26, 2011 by XSG Media. Categories: Screenplays » History
By Sam P. Edwards. A cautionary tale in screenplay format, the Great American Light War originally appeared in New York University’s “The Drama Review” in 1968 under the pen name D. Melmoth.
Strategic Advising: An Interview with Crisis Management Expert Jim Lukaszewski
Price: Free! Words: 4,710. Language: English. Published: June 3, 2011 by XSG Media. Categories: Nonfiction » Business & Economics » Business administration
By Bob Conrad, PhD, APR. Jim Lukaszewski has been a crisis management strategist and strategic advisor for nearly 30 years. He runs the Lukaszewski Group and has been called one of the “28 experts to call when all hell breaks loose.” Jim’s latest book, “Why Should the Boss Listen to You: The Seven Disciplines of the Trusted Strategic Advisor,” is published by Jossey Bass.
The Good, The Bad, The Spin: Collected Salvos on Public Relations, New Media and Journalism
Price: $0.99 USD. Words: 17,530. Language: English. Published: December 4, 2010 by XSG Media. Categories: Nonfiction » Business & Economics » Public relations
By Bob Conrad, PhD, APR. An examination of the shifting landscape between public relations, journalism and new media. The Good, The Bad, The Spin looks in detail at the current state of the news media, the public relations profession, crisis communications practices, science and emerging social media technologies.


XSG Media's tag cloud

1950s    advice    anthology    army    autobiography    business    california    communications    cowboy    crisis management    edison    edwards    events    history    journalism    journalists    leadership    light    management    marketing    nevada    news    newspapers    newspapers and politics    parachute    parachuting    paratrooper    politics    public relations    reno    sam    service    spin    trooper    west    western