My aim is to help all those who want to launch a new business or refresh an existing one, as well as those who think they could be an inventor. I do this by making the processes easy to read and understand. Legal jargon is avoided and a step by step route to success is clearly and simply set out.

One book concentrated on how to brand and protect a business or service.
The latest book shows how everyone can be an inventor and the means to protecting that invention.

For many years I gave seminars and workshops internationally. My content, and delivery, makes the subject matter very
accessible to the audience. In addition, everything is based on personal experiences, This comes through to everyone because my talks are packed with examples of what I have done and achieved. At the end of each gathering I would be approached by numerous attendees asking if I had written a book on all of the topics I covered.

I had to confess I did not.

Eventually, this embarrassment, drove me to write my first book, relating to trade marks/branding. The successful take-up of it encouraged me to write the second one, on inventions.

When attendees at my seminars and workshops pestered me for books I had not yet written.

Getting very positive feedback from my readers. They are very generous in their praise. The main point they make, almost from everyone, is that the material is very clearly stated, easy to understand and of great assistance to them. It shows them what to do in every situation and also inspires them to greater ambitions. This gives me huge satisfaction and spurs me on to write new books.

Radio interviews not only publicize the books but also heighten my profile and lead to additional interviews. Newspaper articles add to this and, for instance, being published in Law360, which has huge readership, raised my recognition to an even higher level. Their readership is comprised of lawyers around the world who subscribe to the publication. Check out one of my recent items relating to Conor McGregor, the famous MMA/UFC fighter and his American counterpart, Floyd Mayweather.
https://www.linkedin.com/pulse/conor-mcgregor-has-world-champion-been-dealt-foul-blow-liam-birkett?articleId=6197846870635667457#comments-6197846870635667457&trk=prof-post

Dublin, Ireland. My career took me through positions in sales and marketing. This involved wholesale, retail, direct selling both at home and in 17 world markets. I joined an advertising agency as an account executive. From there I started my own design and marketing firm with two colleagues from the agency and built us into a very successful business. Some of these clients had me represent them on export markets. During this period of 25+ years I created a wide range of product branding for clients and learned all there was to know about protecting this through trade mark registration. Then I extended into inventing, followed by branding my inventions and selling the package.

The result of all this acquired knowledge, experience and expertise lead to the writing of my books.

In a myriad of ways, for example, using this interview facility of which I was totally unaware. Most importantly, they put my books on many of the major retailers. This process awarded me an international presence and attracted followers from diverse markets.

I am in the process of drafting a book on copyright. This is an all embracing subject. It covers every original literary, dramatic, musical and artistic work, computer programme and database. Therefore it impacts on everyone because their efforts will be touched by one or more on that list.

The challenge to pass on my expertise to those, either starting out in business or those who are established and need an extra boost to move to the next level. In both instances there is huge satisfaction. In the first case showing the way forward to beginners, some filled with self-doubt, and seeing the look of satisfaction on their faces when they achieve something that they believed was beyond them. In the other case, opening new avenues, of action and thought, to mature businesses who thought they had done all that there was to be done.

Most of the content of what I write is arrived at in two ways. Firstly, it is a compilation of what I speak about at my events. This is mainly comprised of what I know, but also, the wealth of experience gained by actually "been there, done that" which impresses the audience/reader that I know what I teach comes from practical experience. It is not an academic exercise!

Secondly, from the questions that are posed by members of the audience and in the Q&A sessions that follow each event. These are invaluable, because they mean that my books answer the questions that most people have in their heads and are seeking guidance to overcome any perceived shortcomings.