I'm web developer with experience in marketing products online. I spend my days mostly freelancing for clients, producing my own training products and building membership sites.
The book is written to help small business owners and bloggers understand the basics of SEO and to stop them being fooled by some self claimed SEO guru or companies who will charge thousands to rank a site. Learning some of the real basics about SEO and applying them to your WordPress site can improve your sites ranking and usability.