Jaffer is a serial entrepreneur and in addition to his career has written hundreds of articles covering the online media and marketing landscape plus three other books: Corporate Soul; The Prisoner Home Companion; and Palestine: A Chronicle of Passion and Politics.
Chasing String In The Digital Era is his latest contribution to the ongoing debate raging within the technology community. Jaffer is known as a bit of a contrarian whether writing on media, marketing or politics.
Politics, economics, marketing and media are discussed in this collection of insightful essays, each of which can stand on its own. But, collectively, a business and worldview emerges.