Lawrence Lazar’s experience and expertise lies in business development, sales, digital marketing and project management. As a multi-lingual professional who speaks English, German, Spanish and Farsi, he has over ten years of experience working in agencies across Latin America, Germany and the UK. Lawrence’s experience contribute to a strong understanding of elements of international trade.
This research explores the developments and recent trends of the wine industry in global context and, more specifically in China. It later focuses on with Chinese electronic and mobile commerce space and its current and future significance for wine industry. The findings are analysed by data, tested with interviews and taken further to understand mobile ordering behaviour of Chinese young adults.