Great book! Although a few portions of it are geared towards Smashwords and sort of shilling for SW (nothing wrong with that though) the majority of it can be applied to ebook publishing in general.
If you're new to writing/publishing this isn't a bad book to give a thorough read to. If you're not entirely green it's still worth a decent skim.
SPOILER ALERT:
I kind of Cliff-noted the book. Here are some of the best general tips I picked out below.
-ebooks/tablets are revolutionizing book publishing
-write a great book, proofread, reread, edit, get
honest critical feedback, do market research
-don't spend more in an attempt to make more money
-create a great ebook cover
-edit your metadata, make it work for you
-write another great book, give more for your readers
to look forward to, build reader trust
-maximize distribution, smashwords + direct upload to
Amazon to cover all bases
-avoid exclusivity contracts
-consider avoiding Amazon's KDP Select program (one
free book a month to users) because it requires
exclusivitiy
-give some of your books away for free, free books
introduce your readers to you
-you can change your price
-use a cover image that catches the eye
-inform your distributor of big upcoming titles for
marketing possibilities.
-aggregate your distribution
-be patient with sales
-get reviews, get great covers, edit!, write a great
story, get distributed
-drm inconviences customers more than pirates
-use google alerts to stay abreast of of search terms
phrases used in your book to watch out for
plagiarizers
-market your book/brand, blog, fb, twitter
-get beta readers
-never-ending book launch
-study bestsellers in your category
-highest earners write 150-200k words
60-80k are considered full length tho
-top 50 bestsellers on smashwords average 100k words
-write series
(review of free book)