Sigrid de Kaste


How do you tell the difference between a Natural Emerald and a Created Emerald?
Sigrid learned it ‘on the job’ in her first business ‘River Plaza Jewellers’.

Now a 3x #1 Best Selling Author, Business and Marketing Consultant and Coach, Sigrid de Kaste is the Founder and Director of Stickybeak Marketing and was nominated for the Telstra Business Woman of the Year Awards in 2015

It all started with being the Winner of a trip to the Bahamas when Sigrid was just 18yrs old and achieved top marks in a Sales and Marketing Competition!

Later, Sigrid formally studied Marketing and successfully built and sold a number of her own businesses in a variety of Industries to a level where buyers were pushing in fast to be the first to buy her systemized and profitable businesses.

She doubled and tripled turnover within the first 12 months in each business giving her direct experience of starting up, building, and selling businesses; together with the different types of marketing that is required during each of these phases.

As a speaker Sigrid excels in delivering clear, practical, hands on seminars and workshops on the most up to date Marketing topics for clients and organisations

Sigrid has delivered presentations at ‘The Jewellery Fair’ in Brisbane, BNI Brisbane South, BNI Kuala Lumpur, BNI Switzerland, BNI Hong Kong, Coorparoo Business Group, WNA and Terri Cooper in Brisbane

She presents at various Networking groups as well as regularly holding face to face and online workshops. As Director Consultant for BNI Gold Coast Region she created and presented weekly group training sessions over an 8 months period

Sigrid also offers personalized marketing workshops for businesses

Originally from Germany, Sigrid loves Gardening and Cooking Healthy Food. She speaks English and German fluently and has basic knowledge of French and Spanish which comes in handy when travelling to exciting locations around the world with her husband Henry.

She’s now established in Brisbane, Australia and has her two children and granddaughter close by.

Smashwords Interview

What is your writing process?
I've created a unique process that allows you to focus on the topic and starts the flow of knowledge like turning on a tap! This process creates energy and excitement for the Author and builds chapter by chapter fast and effective
How do you approach cover design?
With the Outcome in Mind! Unless you have a clear idea of what you want to achieve with your Book, you cannot create the Cover!
Read more of this interview.

Where to find Sigrid de Kaste online


Build A Book To Build A Business - Discover the Power of Authority Marketing in 5 Easy Steps
Price: $4.99 USD. Words: 20,370. Language: English. Published: May 19, 2017. Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Business communication / general
As an entrepreneur, business owner or professional, you are an expert in your industry with a wealth of knowledge. To let the world know about it, you want to stand out using the most powerful promotional tool; Publish Your Own Book. Unfortunately most people make 3 Major Mistakes when writing and publishing their book. Learn how to avoid these mistakes and write a Book that Builds your Business.

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