Sarah Imm


Sarah H. Imm, the founder of the lifestyle brand Vélo-à-Porter, is originally from
Minneapolis, Minnesota via South Korea. She bicycled as a child, intermittently at The
University of Chicago, commuted to work in New York (before it was sexy) and not at
all while living in London. Her excuse was that the traffic was going the wrong way.
She spent nineteen years as an investment banker in New York, London, Hong
Kong, Seoul and Sydney. She started bicycling to work in 2012. This inspired 'How to
Bicycle to Work'. Still car-less, she now owns five bicycles. (E-bike, hybrid, cargo
tricycle, mountain bike, road bike) She loves eating delicious food and shopping for
elegant clothing. Bicycling makes these two diametrically opposed loves possible. Sarah
lives in Sydney with her husband and two children.

Smashwords Interview

What is your writing process?
I find that I tend to write well in a short story/essay format. Blogging is ideal for that which I try to do every Friday or at least on the weekend to give people time to read it in their leisure. To write "How to Bicycle to Work - A Guide for Women," I wrote an outline of what I wanted to cover. Many women have approached me with the same questions over the years. I took me awhile to come up with a solution to all of my questions regarding how to choose a good bicycle, how to bicycle in a skirt/dress, in heels, in the rain etc. When I figured it all out over the course of a year, it was much easier for me. The writing process was quite easy for me in this regard because it was all of my own knowledge accumulated over a few years.
I went away for a few weekends on my own to write the first and second drafts of the book. My husband looked after the kids and they had their own adventures by bicycle together.
Having kids now means there is no time for procrastination anymore. Also, I have thoughts during the day about how a particular paragraph or blog will start. I tend to write it down if I have a moment or I'll repeat it to myself mentally throughout the day. Reviewing my previous work is always iterative. I find that I can improve my work by giving it a little time. Sometimes even 15 minutes is enough time to re-write/edit to something better.
How do you approach cover design?
I have a few favourite photos of me on the bicycle that I have used on my social media. I engaged to help me design the cover. They had been recommended by the course instructor of an ebook publishing course that I took in the winter of 2015.
Read more of this interview.

Where to find Sarah Imm online


How to Bicycle to Work - A Guide for Women
Price: $4.99 USD. Words: 8,330. Language: English. Published: January 4, 2017. Categories: Nonfiction » Health, wellbeing, & medicine » Women's health, Nonfiction » Self-improvement » Motivation & inspiration
Thinking about bicycling to work? Not sure how to get started? Interested in making a sustainable change? "How to Bicycle to Work - A Guide for Women" presents solutions to getting it done and with style. Sarah Imm, founder of the lifestyle brand Vélo-à-Porter, explains with good humour from one of the most bicycle unfriendly cities on the planet, Sydney, Australia. Come along for the ride!

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