I am a professional freelance writer who writes books, articles, blogs, and promotional copy for leading publications, websites, and select clients.
I have a background in advertising and marketing. I founded a direct and Internet marketing agency and ran it for twenty years, and I have over forty years of business experience.
I have authored the following non-fiction books: Boomer Brands: Iconic Brands that Shaped Our Childhood; Let's Make Money, Honey: The Couple's Guide to Starting a Service Business - co-author (GuideWords Publishing); The Breakaway Brand - co-author (McGraw-Hill); Business-to-Business Internet Marketing (Maximum Press); Internet Marketing for Technology Companies (Maximum Press); and three books for small business managers in the Collins Best Practices series (HarperCollins). I have also written the following eGuides, all published by 123 eGuides: Branding 123 (Second Edition), B2B Marketing, Low Cost/No Cost Marketing 123, Product Launch 123, Sales Leads 123, and On Your Own 123.
I have written two novels: The Doomsday Virus and Water's Edge.
I'm also an active blogger. I publish a blog for Boomers (www.happilyrewired.com) and a blog for dog lovers (www.cmdog.com).
Growing up in the 50s and 60s, Boomer kids were surrounded by brands. That's when the modern brand was born, when brands reflected popular culture, and when brand advertising flourished. "Boomer Brand Winners & Losers" features fascinating stories of 156 best and worst brands of the Boomer era.
This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in the 50s and 60s. Over fifty "Boomer Brand Cameos" are featured in text and photographs. Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life.
Looking for dog walks and hikes in and around Asheville, NC? Then “Pooch Paths” is for you! This handy eBook offers descriptions, links, directions, and even insider tips for more than thirty dog walks and hikes. You’ll find useful information about Asheville greenways, Bent Creek Forest trails, Blue Ridge Parkway trails, DuPont State Forest, Pisgah National Forest, and much more.
Small business owners are always looking for the most cost-effective way to market their product or service. In fact, many small business owners want to find a way to do effective marketing while spending little or no money. This eGuide documents a practical, proven way to do just that. It explains a 3-step strategy that combines online marketing, public relations, and community engagement.
Let’s Make Money, Honey: The Couple’s Guide to Starting a Service Business is about a baby boomer couple who start a small service business as a second career. As much as it is a good story, Let’s Make Money, Honey is also a how-to guide that covers planning, financing, outfitting, and launching a service business, as well as operations, marketing, sales, customer service, and managing growth.
Written by a B2B marketing expert, B2B Marketing 123 presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on understanding audience, leveraging the media of today and tomorrow, and creating a customer-centric culture. A wealth of additional resources are included.
More people than ever before are considering or starting their own businesses. This eGuide provides a basic overview of what’s involved in launching a 1-person business. It includes valuable information about starting, growing, and managing a 1-person business.
This eGuide is a compilation of three previously published eGuides, produced in one handy, specially priced eGuide. The eGuide includes the full text from:
- Branding 123: Build a Breakthrough Brand in 3 Proven Steps
- Product Launch 123: Launch a New Product or Service in 3 Proven Steps
- Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps
This eGuide offers any type of small business a 3-step process for generating, qualifying, and converting sales leads. Written clearly and concisely and includes examples and extensive additional resources.
This is a collection of blog posts from Carolina Mountain Dog (www.cmdog), the leading dog blog in the Carolina mountains. Over 100 posts have been compiled in convenient eBook format with all links included. Packed with useful information for dog lovers in Western North Carolina and Upstate South Carolina!
This eGuide offers small businesses with new products or services an overview of a proven product launch process so they can (1) conduct market research (2) create and market a prototype, and (3) successfully launched a product or service. Written clearly and concisely. Includes extensive additional resources.
This updated Second Edition offers small brands the opportunity to apply proven strategies and techniques used by the big guys. A branding expert provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Written clearly and concisely. Includes examples/resources.
First in a new environmental thriller series featuring Blackout the dog!
Someone is polluting the French Broad River in Asheville, North Carolina with benzene. Retired environmental investigator David Samuels and his chemical-sniffing dog Blackout are asked to find out who’s doing it and why.
But river pollution is just the beginning of a bizarre and sinister plot.
Fast paced and exciting... a fascinating inside look at the world of computer hackers... good characters and a heck of a good story!
Originally published in 2003, this sizzling novel predicted cyberterrorism and seems shockingly real. THE DOOMSDAY VIRUS was a finalist in the 2004 Book of the Year Awards sponsored by ForeWord magazine, which reviews independent and small press books.