Barry Silverstein

Biography

I am an author, blogger, brand historian and retired marketing professional.

I have a background in advertising and marketing. I founded a direct and Internet marketing agency and ran it for twenty years, and I have over forty years of business experience.

I have authored the following non-fiction books: World War Brands; Boomer Brand Winners & Losers; Boomer Brands; Let's Make Money, Honey: The Couple's Guide to Starting a Service Business - co-author (GuideWords Publishing); The Breakaway Brand - co-author (McGraw-Hill); Business-to-Business Internet Marketing (Maximum Press); Internet Marketing for Technology Companies (Maximum Press); and three books for small business managers in the Collins Best Practices series (HarperCollins). I have also written the following eGuides, all published by 123 eGuides: Branding 123 (Second Edition), B2B Marketing, Low Cost/No Cost Marketing 123, Product Launch 123, Sales Leads 123, and On Your Own 123.

I have written two novels: The Doomsday Virus and Water's Edge.

I publish a blog for Boomers (www.happilyrewired.com) and a blog for dog lovers (www.cmdog.com).

Where to buy in print

Books

World War Brands: World War II and the Rise of the Modern American Brand
Price: $5.99 USD. Words: 44,280. Language: English. Published: September 2, 2021 . Categories: Nonfiction » History » American, Nonfiction » Business & Economics » Advertising
How World War II was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s.
Boomer Brand Winners & Losers
Price: $4.99 USD. Words: 42,710. Language: English. Published: January 6, 2020 . Categories: Nonfiction » Entertainment » History & Criticism, Nonfiction » Entertainment » Television
Growing up in the 50s and 60s, Boomer kids were surrounded by brands. That's when the modern brand was born, when brands reflected popular culture, and when brand advertising flourished. "Boomer Brand Winners & Losers" features fascinating stories of 156 best and worst brands of the Boomer era.
Boomer Brands: Iconic Brands that Shaped Our Childhood
Price: $4.99 USD. Words: 29,830. Language: English. Published: February 1, 2019 . Categories: Nonfiction » Business & Economics » Marketing
This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in the 50s and 60s. Over fifty "Boomer Brand Cameos" are featured in text and photographs. Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life.
Low Cost / No Cost Marketing 123: 3 Steps to Effective Marketing with Little or No Money
Series: 123 eGuides. Price: $2.99 USD. Words: 8,240. Language: English. Published: January 4, 2016 . Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Small business & entrepreneurship
Small business owners are always looking for the most cost-effective way to market their product or service. In fact, many small business owners want to find a way to do effective marketing while spending little or no money. This eGuide documents a practical, proven way to do just that. It explains a 3-step strategy that combines online marketing, public relations, and community engagement.
Let's Make Money, Honey: The Couple's Guide to Starting a Service Business
Price: $6.99 USD. Words: 45,510. Language: English. Published: October 1, 2015 . Categories: Nonfiction » Business & Economics » Starting up, Nonfiction » Business & Economics » Small business & entrepreneurship
Let’s Make Money, Honey: The Couple’s Guide to Starting a Service Business is about a baby boomer couple who start a small service business as a second career. As much as it is a good story, Let’s Make Money, Honey is also a how-to guide that covers planning, financing, outfitting, and launching a service business, as well as operations, marketing, sales, customer service, and managing growth.
B2B Marketing 123: A 3 Step Approach for Marketing to Businesses
Series: 123 eGuides. Price: $2.99 USD. Words: 9,760. Language: English. Published: September 12, 2014 . Categories: Nonfiction » Business & Economics » Accounting
Written by a B2B marketing expert, B2B Marketing 123 presents a 3 step approach for marketing to businesses that is grounded in timeless principles but recognizes and takes advantage of the brand new marketing world we live in. It focuses on understanding audience, leveraging the media of today and tomorrow, and creating a customer-centric culture. A wealth of additional resources are included.
On Your Own 123: Launch a 1-Person Business in 3 Proven Steps
Series: 123 eGuides. Price: $2.99 USD. Words: 12,860. Language: English. Published: June 29, 2012 . Categories: Nonfiction » Business & Economics » Starting up
More people than ever before are considering or starting their own businesses. This eGuide provides a basic overview of what’s involved in launching a 1-person business. It includes valuable information about starting, growing, and managing a 1-person business.
Small Biz Trio: Three eGuides for Marketing Success
Series: 123 eGuides. Price: $6.99 USD. Words: 40,670. Language: English. Published: February 15, 2012 . Categories: Nonfiction » Business & Economics » Marketing, Nonfiction » Business & Economics » Sales
This eGuide is a compilation of three previously published eGuides, produced in one handy, specially priced eGuide. The eGuide includes the full text from: - Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Product Launch 123: Launch a New Product or Service in 3 Proven Steps - Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps
Sales Leads 123: Generating, Qualifying, and Converting Sales Leads in 3 Proven Steps
Series: 123 eGuides. Price: $2.99 USD. Words: 14,000. Language: English. Published: January 31, 2012 . Categories: Nonfiction » Business & Economics » Sales & selling / management
This eGuide offers any type of small business a 3-step process for generating, qualifying, and converting sales leads. Written clearly and concisely and includes examples and extensive additional resources.
Product Launch 123: Launch a New Product or Service in 3 Proven Steps
Series: 123 eGuides. Price: $2.99 USD. Words: 12,850. Language: English. Published: September 22, 2011 . Categories: Nonfiction » Business & Economics » Small business & entrepreneurship, Nonfiction » Reference » Personal & Practical Guides
This eGuide offers small businesses with new products or services an overview of a proven product launch process so they can (1) conduct market research (2) create and market a prototype, and (3) successfully launched a product or service. Written clearly and concisely. Includes extensive additional resources.
Branding 123: Build a Breakthrough Brand in 3 Proven Steps - Third Edition
Series: 123 eGuides. Price: $2.99 USD. Words: 24,180. Language: English. Published: July 28, 2011 . Categories: Nonfiction » Business & Economics » Marketing
This updated and revised Third Edition offers small brands the opportunity to apply proven strategies and techniques used by the big guys. A branding expert provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan. Written clearly and concisely. Includes examples/resources.
Water's Edge
Price: $2.99 USD. Words: 75,290. Language: English. Published: July 27, 2011 . Categories: Fiction » Thriller & suspense » General
(5.00 from 1 review)
First in a new environmental thriller series featuring Blackout the dog! Someone is polluting the French Broad River in Asheville, North Carolina with benzene. Retired environmental investigator David Samuels and his chemical-sniffing dog Blackout are asked to find out who’s doing it and why. But river pollution is just the beginning of a bizarre and sinister plot.
The Doomsday Virus
Price: $1.99 USD. Words: 96,110. Language: English. Published: July 3, 2011 . Categories: Fiction » Thriller & suspense » General
Fast paced and exciting... a fascinating inside look at the world of computer hackers... good characters and a heck of a good story! Originally published in 2003, this sizzling novel predicted cyberterrorism and seems shockingly real. THE DOOMSDAY VIRUS was a finalist in the 2004 Book of the Year Awards sponsored by ForeWord magazine, which reviews independent and small press books.

Barry Silverstein's tag cloud

1950s culture    1960s culture    1person business    50s america    50s and 60s brands    60s america    advertising    american advertising    american brands    american culture    american history    b2b    b2b lead generation    b2b marketing    b2b relationships    b2b sales    b2b selling    b2bmarketing    baby boomer    baby boomers    big oil    boomer    boomer childhood memories    boomer memoir    boomers    brand    brand identity    brand marketing    branding    brands    brandstories    business    careers    chemicalsniffing dog    clean water    computer virus    computers    converting leads    couples in business    dog    dog hero    dogs    encore career    entrepreneur    entrepreneurship    environment    environmental disaster    environmental thriller    famous brands    generating leads    growing a small business    hackers    leads    managing a small business    market research    market testing    marketing    marketing a business    marketing a product    marketing a small business    marketing and pr tips    marketing and sales    marketing basics    marketing guide    marketing to businesses    media studies    new product    new service    nostalgia    online marketing    political thriller    popular culture    pr    product    product launch    product marketing    product prototype    promotion    prototype    prototyping    public relations    qualifiying leads    qualifying leads    retired    retirement    sales    sales leads    selling    semiretired    service    service launch    small business    software    starting a 1person business    starting a business    startup    startup business    suspense    technology    technothriller    television    television ads    thriller    tv references    water pollution    world war ii   

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